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Communications: Internet Advertising

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New Media & Internet Advertising

The Internet is an excellent source of information about the advertising business and researching your competitors' strategies, and their creative insights. These resources can also help select appropriate media for targeting the right audience, or the right ad agency to do the work for you.

Web Marketing, using online marketing and advertising techniques
Blogs and podcasts
Web Design Basics, guide to an effective web site
Personalization
E-tailing, online shopping
Search Engine Optimization (SEO)
Affiliate Marketing, new website revenue opportunities
Internet Advertising how to benefit from this fast-growing medium
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